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The very good marketing guide : how to grow your business on a budget

Miocevich, Amy2023
Books, Manuscripts
The Very Good Marketing Guide unpacks a 5-step framework that helps small businesses make essential, effective and business-altering decisions about marketing that help them reach their goals. It takes readers through the steps of creating, monitoring and supercharging their marketing strategy. The goal? To stop wasting money on marketing that doesn't work, and eliminate the factors that are holding back growth.The Very Good Marketing Guide will help entrepreneurs to assess what is and isn't working for their business right now. It will reveal problem areas that busy business owners might not even know are there-and it gives targeted solutions to overcoming those challenges.
Author:
Imprint:
Melbourne, VIC : John Wiley and Sons Australia, Ltd, 2023.Melbourne, VIC : John Wiley and Sons Australia, Ltd, 2023.
Collation:
xxv, 217 pages : illustrations ; 23 cm.
Notes:
Prepublication record (machine generated from publisher information)Also available online.
Audience:
Technical/Vocational/TAFE, General.
Linking notes:
ebook version
ISBN:
9781394184552 (paperback)
Dewey class:
658.8 MIO658.8
Language:
English
Index terms:
Australian
BRN:
79458
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